Therapists excel at guiding clients to mental wellness, but often receive less training in business skills. This toolkit, tailored for CAMFT members, helps both new and experienced MFTs enhance their marketing strategies. It covers essentials like creating a bio, building a website, and crafting effective messaging to attract and engage clients.

Table of Contents

Introduction

Brand Positioning

Marketing 101 Essentials

Template MFT Bio

Key Messaging

Websites

Additional Marketing Resources

Marketing 201

SEO

Social Media

Using AI

Maintenance

Marketing Research

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