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Sam Garanzini, LMFT, LPCC
Sam Garanzini is a therapist with extensive experience in both clinical practice and marketing. Certified in two distinct marketing methods, he co-founded the Gay Couples Institute and has effectively served over 4,000 couples since 2007. He brings unique insights into the healthcare industry, particularly in lead generation and marketing for mental health professionals. As a former adjunct professor at the University of San Francisco, he taught psychopharmacology, further grounding his expertise in both the clinical and educational aspects of therapy. Sam's background is bolstered by his publication of peer-reviewed research on Gottman Method Couples Therapy outcomes, co-authored with John Gottman. He leverages this deep knowledge to teach marketing strategies aimed at attracting self-pay clients, delivering content through exclusive, private programs and courses designed for therapists. This session will benefit clinicians by providing them with proven strategies to enhance their practice's visibility and client acquisition.
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Join this workshop to learn how to build your own thriving therapy practice, free from the restrictions of big platforms like BetterHelp that often underpay and undervalue therapists. Discover how to merge top business strategies from successful companies with your therapy practice to increase your income and achieve better work-life balance.
In this session, you’ll get the real scoop on how large therapy platforms operate—think heavy marketing but less pay for therapists. We’ll show you how these platforms’ focus on volume over quality affects both you and your clients. You’ll learn how to write online profiles and website copy that actually speak to potential clients, turning them from just visitors into paying clients.
We’ll guide you through creating a clear roadmap of your therapy process to share on your website. This isn’t just about treatment plans; it’s about showing clients upfront the value they get by choosing you, which helps you stand out from the crowd.
Plus, you’ll learn about simple marketing funnels that effectively guide potential clients from showing initial interest to booking their first session, including how to use paid ads to keep your client pipeline full.
This workshop is all about practical, proven methods for boosting your practice’s visibility and profitability while maintaining your professional integrity. Walk away with the tools to attract more self- pay clients, increase your earnings, and manage your time better—essentially, how to run a small practice that brings in big profits.
This description simplifies the information, ensuring it is engaging and accessible while highlighting the practical benefits of attending the workshop.
To inquire about CAMFT Annual Conference Sponsorships, contact Carrie Shen, Education and Event Manager at cshen@camft.org. See CAMFT’s 2025 Sponsorship and Event Prospectus.
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